Effective Giveaways in Viral Marketing

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 1
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 1

 

In a previous project, Patrick Fay worked with Boston to create their 6 millionth promotion which became one of the most successful in Boston’s history. 

The direct response participation promotion consisted of two promotional groups: Lab Professionals and Eye Care Practitioners in the US & Canada. 

The Lab Professionals group received a total of four pieces of advertising, consisting of a splash piece and three follow-ups. Each mail piece was packaged with a free gift and a chance to win a one-year lease on one of three Volks Wagon New Beetles.

The 6 millionth Boston Button Direct Response Participation Promotion continued with a focus on eye care practitioners in the US & Canada. Each practitioner received an initial “Celebrate with Boston” brochure and a secondary follow-up mailing. Each mail piece included a chance to win a Fuji digital camera and a survey for information on usage and sales of Boston products. 

All of the services used in creating Boston Button’s direct response promotion include:

  • Promotional Contest
  • Branding Studies
  • Creative Design
  • Graphic Design
  • Contest Development
  • International Campaign
  • International Mail Marketing
  • Stationary Marketing
  • Translation 
  • Photography
  • Mailing Brochures

Material examples below include: the initial Lab poster mailing, the lab table tent follow-up mailing,  second and third follow-up postcards, and the Canadian practitioner self-mailing brochures.

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 2
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 2

 

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 3
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 3

 

Celebrate with Boston! Lab Promotional Table Tent (2nd Mailing)
Celebrate with Boston! Lab Promotional Table Tent (2nd Mailing)

 

Celebrate with Boston! Lab Promotional Postcards (3rd and 4th Mailings)
Celebrate with Boston! Lab Promotional Postcards (3rd and 4th Mailings)

 

Celebrate with Boston! Practitioner Brochures (USA, English Canadian, and French Canadian Versions)
Celebrate with Boston! Practitioner Brochures (USA, English Canadian, and French Canadian Versions)

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Marketing Case Study for Eyecare Practitioners

Brand Redesign Case Study

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