Marketing Case Study for Eyecare Practitioners

Rebranding a new logo
TruForm Optics Rebranding (New Logo)


In a previous project, Patrick worked with a highly talented marketing team to develop the TruForm Optics Branding Campaign. It effectively reinvented the corporation’s brand and created top-of-mind awareness in the market.

The TruForm Optics Branding Campaign was targeted at eyecare practitioners and was accomplished through the strategic use of sales support materials, referral programs, direct response mailings, trade show promotions, and public relations communications.

TruForm Optics experienced a 20% sales increase (despite an economic recession) as a result of the campaign.

Services utilized during this campaign include:

  • Brand Strategy and Auditing
  • Brand Guidelines
  • Research & Analysis
  • Brand Identity
  • Color Palette
  • Corporate Identity development
  • Corporate Type Selection
  • Letterhead Package Creation
  • Logo creation
  • Print Advertising
  • DIrect Mail Marketing
  • Custom Illustration
  • Industry Analysis
  • Trade Show Exhibit Creation
  • SWOT Analysis
  • Public Relations
  • PR Promotions
  • Graphic Design
  • Printing
  • Audio/Video Production

Examples below include: the redesigned corporate identity, print advertising, collateral materials, referral program mailer, product fitting guides, trade show exhibit, and stationery.

Campaign logo
TruForm Optics TruFormance Guarantee Branding (New Logo)


TruForm Optics Print Trade Advertisement
TruForm Optics Print Trade Advertisement


Branding Brochure
TruForm Optics Branding Brochure


Product Sell Sheets
Truform Optics Product Sell Sheets


Referral Program 
TruForm Optics TruGrowth Referral Rewards Program Mailer


Trade Show Exhibit with Loop
TruForm Optics Product Fitting Guides (Preprinted shell with MS Word Template docs for desktop printing)


Corporate Identity Materials: envelope, letterhead, business card
TruForm Optics Trade Show Exhibit with Video Loop (rendering)



Contact us if you would like to learn more about our logo design services.


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