Outreach Strategies for Community Based Organizations

Campaign Branding Logo
Accelerate Virginia Campaign Branding Logo

During his time at Virginia Tech, owner of Ingage Marketing Agency, Patrick Fay, served as communications manager and collaborated with a highly talented team of researchers, marketing professionals and project managers in the creation and implementation of the Accelerate Virginia broadband mapping project. This was a part of Virginia Tech’s eCorridors program, part of an effort to expand high-speed Internet access across the state of Virginia.

As part of the program, residents, businesses, and other users were asked to run a speed test and map current internet availability throughout Virginia. Along with other sources, this data was used to identify areas in need of affordable broadband infrastructure investment.

Accelerate Virginia included a variety of materials and services that came together to create one successful campaign! View the components of Patrick’s outreach strategies for community-based organizations that can easily be implemented for many different businesses below!

These services include:

  • Outreach campaign
  • Campaign planning
  • Public relations
  • Written Press Release
  • Video Production
  • Photography
  • Website Planning
  • Website Design
  • Project Management
  • Campaign Management
  • Creative development
  • Communications Direction

In order to collect the necessary data for the program, the campaign was created to provide educational resources and incentives and encourage participation by the public. Users that ran the speed test were presented with a report on their own speed test results. 

The test results also included a summary of local results and customer satisfaction scores. No personal information was collected or shared.  

Community leaders and local county governments were also provided with campaign training and resources, including pre-recorded PSAs, press releases, information flyers, and other tools to help them plan and implement their own local mapping campaigns.

At the time of its launch, the Accelerate Virginia Broadband Mapping and Outreach campaign was lauded as the first of its kind in the nation. The campaign earned praise from the White House administration and received a 2011 Governor’s Technology Award for the Innovative Use of Technology in Economic Development.

Speed Test Mapping Application and Website
Accelerate Virginia Broadband Speedtest Mapping Application and Website
Exhibit Display, Video Demo Loop, and Info Sheets
Accelerate Virginia Exhibit Display, Video Demo Loop, and Info Sheets
Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Accelerate Virginia Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Community Media Kit: File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Accelerate Virginia Community Media Kit- File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Award-winning press release
Accelerate Virginia Governor’s Award Winner Press Release

Five Effective Higher Education Marketing Strategies: With Examples

East Carolina University Social Media Treasure Hunt
East Carolina University Social Media Treasure Hunt

 

During his time as the Marketing Communications Manager for the Office of Undergraduate Admissions at East Carolina University, Owner of Ingage Marketing Agency, Patrick Fay, created, implemented, and managed marketing plans for the undergraduate admissions department. These efforts were accomplished in concert with the assistance of the university’s highly talented creative services team as well as admissions and enrollment management personnel. 

These plans included all online communications for the department, mass emails, bulk mail, social media, video production, event promotion, and recruitment material. View the components of Patrick’s higher education marketing services that can easily be implemented for many different businesses below!

These services include:

  • Creative Concepting
  • Communications Strategy
  • Project Management
  • Talent recruitment
  • Copywriting
  • Graphic Design
  • Photography
  • Videography
  • Illustration
  • Graphic Design

Recruitment campaigns like these were designed to run for about 18 months and aimed to recruit degree-seeking undergraduate students, including Freshmen and Transfer students.

These campaign cycles would reach about 80,000 prospective freshmen, 3,000 prospective transfer students, and other special student groups.

There were hundreds of campaign messages developed and delivered to thousands of prospective students for these campaigns. ECU recruiters then carried our recruitment materials to make hundreds of school visits across the eastern United States. Thousands of campus visitors also received tour materials each year.

These marketing efforts helped contribute to record-breaking enrollment numbers and an improved student profile for the 2013, 2014,  and 2015 freshmen classes.

East Carolina University Admitted Student Guides (mailed to all admitted freshmen)
East Carolina University Admitted Student Guides (mailed to all admitted freshmen)

 

East Carolina University "Pirates Aboard: Admitted Student Day" Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing
East Carolina University “Pirates Aboard: Admitted Student Day” Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing

 

East Carolina University Admissions Webpage and Social Media
East Carolina University Admissions Webpage and Social Media

 

East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)
East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)