Brand Redesign Case Study

AMF Bakery Systems Rebranding (New Logo)
AMF Bakery Systems Rebranding (New Logo)

 

In a previous project, Patrick Fay worked with AMF Bakery System to retool its corporate identity package while also retaining its valuable brand equity in the market.

This brand redesign campaign enhanced all levels of the corporation’s image, from the brand logo and stationery to tradeshow booths and sales literature.

AMF Bakery System’s new look and ownership of a market position were achieved through a brand redesign.

Examples below include the redesigned corporate identity, stationery, graphic standards guide, collateral materials, and print advertising.

More services utilized in AMF Bakery System’s brand redesign include:

  • Rebranding Campaign
  • Graphic Design 
  • Stationary
  • Graphic Standards
  • Identity Marketing
  • Rebrand Marketing
  • Identity Materials Branding
AMF Bakery Systems Corporate Identity Materials include: 9x12 Envelope, #10 Envelope, Letterhead, Cut-Sheet template, Mailing Label and Business Card
AMF Bakery Systems Corporate Identity Materials include: 9×12 Envelope, #10 Envelope, Letterhead, Cut-Sheet template, Mailing Label and Business Card

 

AMF Bakery Systems Graphic Standards Guide
AMF Bakery Systems Graphic Standards Guide

 

AMF Bakery Systems Corporate Brochure
AMF Bakery Systems Corporate Brochure

 

AMF Bakery Systems Sell Sheets
AMF Bakery Systems Sell Sheets

 

AMF Bakery Systems Print Trade Advertisements
AMF Bakery Systems Print Trade Advertisements

 

Contact us if you would like to learn more about our logo design services.

 

RELATED CASE STUDIES:

Church Rebranding

Outreach Strategies for Community Based Organizations

TEAM SPOTLIGHT: Garris Manning and Carter Horton, Photographers

Garris Manning

What is your favorite thing about real estate photography?
I really love being able to see the different floor plans of each unique house. I also enjoy editing the photos that I have taken and finding the perfect shots to showcase each room in the house. The end product is so beautiful and it is very satisfying to create.

What is a typical work day like for you at Ingage?
It really depends on what needs to be done that particular day. The beauty of this job is being able to have a flexible work day. Some days I only have to shoot the photos for houses, some days I just have to edit, and some days I do both.

What kind of training have you received and what did you learn from this experience?
Beyond basic camera skills, I learned everything I know from my boss, Patrick. He has taught me advanced camera skills, and how to work each piece of equipment, and he has taught me everything I know about editing photos. Currently, my coworker and I are taking a course to obtain our drone pilot licenses so that we can expand on the type of content we are able to provide to Ingage

Carter Horton

What attracted you to real estate photography?
I have always been fond of exploring places I have never been to before and capturing their beauty through photography. I do real estate photography, not only to help myself strive to become a better photographer but also to have the opportunity to visit different unique and serene locations and add them to my collection of memories and photos!

How do you feel you serve Ingage’s customers beyond photography?
My job isn’t to simply go into a house and take pictures, it’s to make sure the house itself is as well-prepared as it can possibly be. I’m there to maximize a property’s potential and to give customers an idea of what it could be.

What kind of training have you received and what did you learn from this experience?
Whether it’s Patrick walking me through a shoot step-by-step or the drone certificate training course, I am always learning new things at Ingage. Patrick makes sure we are always constantly receiving new tools in our toolkit and that our photography is ever-changing and evolving. I am always learning new techniques and tips every day that I can bring with me to apply to my next shoot. I have learned more about photography here than anywhere else!

HOW TO BOOK

Please send a text (252) 916-4154 or email (admin@ingageadagency.com) and include the following info:

  • Street address (including city) ______
  • Square footage ______
  • List any upgrades needed (*see full list below)______
  • Preferred Date /time options for shoot ______
  • Planned listing date ______
  • Is the property occupied or vacant? ______
  • Will the agent meet photographer at property, or will key/code be provided ______

Church Rebranding

Eastsude Baptist Church Rebranding (New Logo)
Eastsude Baptist Church Rebranding (New Logo)

Owner of Ingage Marketing Agency, Patrick Fay, worked alongside ministry partners in the rebranding of Eastside Baptist Church. This included a complete overhaul of the church’s logo and identity package, as well as providing graphic design and motion graphics services in preparation for the launch of a capital improvement campaign.

The church rebranding identity package included the new church logo, church stationery, bulletin, website, social media, and YouTube videos.

The capital improvement campaign included its own campaign logo, communications plan, and marketing kit, including: campaign launch newsletters, church member invites, commitment cards, a campaign launch video, and campaign brochures.

All of the services used in this church rebranding included:

  • Logo Design
  • Branding Relaunch
  • Campaign Logo
  • Print Marketing
  • Stationary Marketing
  • Graphic Design
  • Video production
  • Logo Animation
  • Rebrand Campaign
  • Newsletter
  • Campaign Launch Video
  • Marketing Kit Development 

 

Eastside Baptist Church’s new logo was introduced to the congregation at the close of the capital campaign launch video and involved an elaborate motion graphic sequence.

 

Eastside Baptist Church Capital Campaign Brochure
Eastside Baptist Church Capital Campaign Brochure

 

Eastside Baptist Church Capital Campaign Launch Newsletter
Eastside Baptist Church Capital Campaign Launch Newsletter

 

Eastside Baptist Church Capital Campaign Invitation
Eastside Baptist Church Capital Campaign Invitation

 

Eastside Baptist Church Letterhead and Envelope
Eastside Baptist Church Letterhead and Envelope

 

Eastside Baptist Church Capital Campaign Logo
Eastside Baptist Church Capital Campaign Logo

 

TEAM SPOTLIGHT: Jennifer Bridgers, Digital Marketing Specialist

What is it about blog writing and social media management that attracted you to those fields?
I was attracted to blog writing because of my passion for writing and my dream to become an author from an early age. When I got into college I was doing journalism and began freelancing and writing blog posts. Then I discovered social media management and blog writing go hand and hand. 

How are these skills useful to the clients you serve?
Marketing is almost always virtual, and it is something that there is a customer need for. Blog Writing, SEO, graphic design, website building, photography, and social media management make you more valuable to a client because you offer many services.

I understand that you interned with Patrick Fay in the past, what attracted you to continue working for Patrick here at Ingage?
I enjoyed working with Patrick at East Carolina University because it was my first marketing internship. I had been working in blog writing but had experience with clients who had very structured and specific requests. When I started interning with Patrick I was able to be more creative in my strategies, allowing me to improve my work significantly. Patrick knows my ability and trusts the work.

Outreach Strategies for Community Based Organizations

Campaign Branding Logo
Accelerate Virginia Campaign Branding Logo

During his time at Virginia Tech, owner of Ingage Marketing Agency, Patrick Fay, served as communications manager and collaborated with a highly talented team of researchers, marketing professionals and project managers in the creation and implementation of the Accelerate Virginia broadband mapping project. This was a part of Virginia Tech’s eCorridors program, part of an effort to expand high-speed Internet access across the state of Virginia.

As part of the program, residents, businesses, and other users were asked to run a speed test and map current internet availability throughout Virginia. Along with other sources, this data was used to identify areas in need of affordable broadband infrastructure investment.

Accelerate Virginia included a variety of materials and services that came together to create one successful campaign! View the components of Patrick’s outreach strategies for community-based organizations that can easily be implemented for many different businesses below!

These services include:

  • Outreach campaign
  • Campaign planning
  • Public relations
  • Written Press Release
  • Video Production
  • Photography
  • Website Planning
  • Website Design
  • Project Management
  • Campaign Management
  • Creative development
  • Communications Direction

In order to collect the necessary data for the program, the campaign was created to provide educational resources and incentives and encourage participation by the public. Users that ran the speed test were presented with a report on their own speed test results. 

The test results also included a summary of local results and customer satisfaction scores. No personal information was collected or shared.  

Community leaders and local county governments were also provided with campaign training and resources, including pre-recorded PSAs, press releases, information flyers, and other tools to help them plan and implement their own local mapping campaigns.

At the time of its launch, the Accelerate Virginia Broadband Mapping and Outreach campaign was lauded as the first of its kind in the nation. The campaign earned praise from the White House administration and received a 2011 Governor’s Technology Award for the Innovative Use of Technology in Economic Development.

Speed Test Mapping Application and Website
Accelerate Virginia Broadband Speedtest Mapping Application and Website
Exhibit Display, Video Demo Loop, and Info Sheets
Accelerate Virginia Exhibit Display, Video Demo Loop, and Info Sheets
Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Accelerate Virginia Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Community Media Kit: File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Accelerate Virginia Community Media Kit- File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Award-winning press release
Accelerate Virginia Governor’s Award Winner Press Release

Five Effective Higher Education Marketing Strategies: With Examples

East Carolina University Social Media Treasure Hunt
East Carolina University Social Media Treasure Hunt

 

During his time as the Marketing Communications Manager for the Office of Undergraduate Admissions at East Carolina University, Owner of Ingage Marketing Agency, Patrick Fay, created, implemented, and managed marketing plans for the undergraduate admissions department. These efforts were accomplished in concert with the assistance of the university’s highly talented creative services team as well as admissions and enrollment management personnel. 

These plans included all online communications for the department, mass emails, bulk mail, social media, video production, event promotion, and recruitment material. View the components of Patrick’s higher education marketing services that can easily be implemented for many different businesses below!

These services include:

  • Creative Concepting
  • Communications Strategy
  • Project Management
  • Talent recruitment
  • Copywriting
  • Graphic Design
  • Photography
  • Videography
  • Illustration
  • Graphic Design

Recruitment campaigns like these were designed to run for about 18 months and aimed to recruit degree-seeking undergraduate students, including Freshmen and Transfer students.

These campaign cycles would reach about 80,000 prospective freshmen, 3,000 prospective transfer students, and other special student groups.

There were hundreds of campaign messages developed and delivered to thousands of prospective students for these campaigns. ECU recruiters then carried our recruitment materials to make hundreds of school visits across the eastern United States. Thousands of campus visitors also received tour materials each year.

These marketing efforts helped contribute to record-breaking enrollment numbers and an improved student profile for the 2013, 2014,  and 2015 freshmen classes.

East Carolina University Admitted Student Guides (mailed to all admitted freshmen)
East Carolina University Admitted Student Guides (mailed to all admitted freshmen)

 

East Carolina University "Pirates Aboard: Admitted Student Day" Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing
East Carolina University “Pirates Aboard: Admitted Student Day” Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing

 

East Carolina University Admissions Webpage and Social Media
East Carolina University Admissions Webpage and Social Media

 

East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)
East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)

TEAM SPOTLIGHT: Patrick Fay, Owner and Managing Member

Why did you decide to start Ingage marketing agency?
Ever since I was a young marketing professional I wanted to start my own marketing agency. I wanted to understand everything about the business, marketing, branding, creative, copywriting, research, business management, etc. That drive led me back to complete my Masters Degree in Business Administration and the creation of Ingage. I enjoy the freedom that comes from being a business owner. That freedom allows me to adapt quickly while leveraging my knowledge and experience as I lead our team’s response to our client’s needs. 

How would you describe the workplace culture?
I have always been a collaborator. I enjoy the energy and creativity that comes to a project when we work together as a team. In fact we created a collaboration space in our office where team members come together to tackle projects together in creative ways. We bring our clients into that process as well.

What are some industries and clients that you have worked with in the past?
I have a background of service in a variety of markets, including: engineering, entertainment, financial services, government, health care, higher education, information, local and state government, manufacturing, not-for-profit organizations, pharmaceuticals, professional and business services, real estate, religious organizations, retail and wholesale trade, science and technology, telecommunications, as well as travel and tourism.

What do you see for the future of Ingage?
The future of Ingage is a bright one. We have enjoyed growth this year: We opened a new office in Greenville, effectively doubling our collaboration and work spaces. We have added new positions to our team of photographers, creatives and marketing pros. We are ready to work for our clients in greater capacity than ever before! We are also in the process of expanding our client base, including community not-for-profits and missions based organizations. This kind of work is something very close to my heart. It gives us at Ingage a great sense of purpose as we help those in our community and beyond through these local and global organizations. We hope to expand our financial support to these groups this year as well as increase the amount of donated services we provide. Keep an eye on us this year as we announce some exciting things in this area!

Learn More: Read Patrick’s Bio
Portfolio: View Patrick’s Previous work
Contact Patrick: Send an email

 

TEAM SPOTLIGHT: Kristen Butts, Digital Marketing Intern

Marketing Intern Covershot

My name is Kristen Butts. I am the digital marketing intern at Ingage Marketing Agency. I am from Morehead City, NC, and now live in Greenville, NC and attend East Carolina University. I am currently a junior pursuing my bachelor’s degree in business administration, a marketing concentration, and a psychology minor. After graduation, I intend to stay in Greenville to begin working towards my MBA. Since I arrived at ECU, I have discovered a strong passion for learning more about business and marketing. I am able to implement this passion, as well as my previous marketing knowledge skills through my internship at Ingage. 

A fun fact about me is that I plan to live in Paris for a month post-graduation. I am excited to experience French culture and network with Parisian citizens. Some of my favorite things to do are going on the boat, reading, exercising, and journaling. I have grown up loving the ocean, and I enjoy going off-shore fishing. I also have my NC Boater’s license. I enjoy reading books about business and personal growth. I have learned from my previous reading the importance of developing healthy daily habits. I stick to these habits of exercising, reading, and journaling to improve my well-being and productivity. Throughout my professional journey, I always stay true to my values of love, faith, personal growth, integrity, and self-reliance.

 Offshore Fishing

I have used my past work and educational experiences to develop and improve my creativity and analytical skills. I enjoy developing brand strategy, creating coherent social media feeds, marketing research, and public relations. My favorite aspect of working in the Marketing field is overcoming new obstacles daily, expanding my creative boundaries, and learning many tactical skills along the way. I am so grateful for the opportunity to learn from Mr. Fay as the digital marketing intern because I can implement and improve my marketing skills, while also giving back to Ingage and the businesses they serve. 

Ingage Media Tours: NEW Pricing and Booking Information for 2022

As a full-service, one-stop-shop we offer all you need for marketing your real estate property, utilizing photography, video, drone, virtual tours and webpages to help you maximize your sales and grow your client base!

BUILD YOUR OWN PACKAGE – START WITH PHOTOGRAPHY

We create our crisp, bright and color accurate images that pop by using professional architectural lenses and multiple flashes. We then price at an affordable rate according to square footage. See the chart below:

Up to 1,000 sq.ft.
$          130.00
1,001 – 2,000 sq.ft.
$          160.00
2,001 – 3,000 sq.ft.
$          190.00
3,001 – 4,000 sq.ft.
$          220.00
4,001 – 5,000 sq.ft.
$          250.00
5,001 – 6,000 sq.ft.
$          280.00
6,001 – 7,000 sq.ft.
$          310.00
7,001 – 8,000 sq.ft.
$          340.00

 

CHOOSE YOUR UPGRADES:

You can add the following to your package:

  • Twilight Exteriors, Front view only (3-5 images): $100
  • Twilight Exteriors, Front and Back views (5-10 images): $150
  • Design Details and Amenities Shots: $100/hour
  • Virtual Staging per image (large bulky furniture and various accent items): $40
  • Virtual Remodeling per image (update flooring, walls, cabinets, etc.): $100-$250 per image
  • Light Staging per room (physical, not computer generated; includes: style accents, artwork, plants, light furnishings): $50 for the first room. Each additional room: $15
  • Staging and preparation of lived in homes: Custom pricing
  • Full Length Cinematic Showcase Video (3-5 min long): $250
  • Mobile Teaser Video (60 seconds long): $125
  • Drone Photography only: $125 (30 minutes)
  • Drone Video only: 125 (30 minutes)
  • Drone Photo and Video: $175 (45 minutes)
  • Media Tour Webpage: $25 http://www.ingageadagency.com/blog/355-2/
  • Matterport Hosted Tour: 0-3,500sqft: $175 | 3,501-5,000sqft: $275 | 5,001-6,500sqft: $375

SAVE EVEN MORE WITH THESE DISCOUNTS:

We offer a free Twilight Exterior session to first time customers. We also offer referral discounts of up to $35 per shoot, as well as exclusive discounts up to 10% if you hire us to shoot 100% of your listings. Ask us for details.

HOW TO BOOK

Please send a text (252) 916-4154 or email (admin@ingageadagency.com and include the following info:

  • Street address (including city) ______
  • Square footage ______
  • List any upgrades needed (*see full list below)______
  • Preferred Date /time options for shoot ______
  • Planned listing date ______
  • Is the property occupied or vacant? ______
  • Will the agent meet photographer at property, or will key/code be provided?______

Why You Need a Marketing Strategy for the New Year

It’s that time of year again. The time of year we all make resolutions and set goals we inevitably ditch and say, “I’ll do better next year.”

But what if you actually followed through with your goals in 2022 instead of letting them fall to the wayside?

The key to achieving any goal is a good plan and when it comes to your business goals, the best approach is through a marketing strategy.

Contrary to popular belief, marketing strategies aren’t just for big businesses. Small businesses can benefit from having a plan to follow just as much as big corporations!

And since a new year is a great time for a fresh start, why not make this the time you implement your first marketing strategy?

What is a Marketing Strategy?

A marketing strategy is a plan that encompasses all of your business’ goals for reaching your ideal customer and all of the ways you intend to achieve those goals.

This could be as simple as making more sales through daily social media posting that focuses on your product craftmanship or as detailed as cross-channel promotions combined with blog post opt-in sign-ups for email drip campaigns that target multiple facets of your ideal customer.

No two businesses’ marketing strategies look the same. The key is making it work for you and your business.

Why Create a Marketing Strategy?

Branding

Branding is a huge component of the success of any business and encompasses everything from colors and fonts to language and photography.

A good brand identity means that your audience can spot your logo, product, or image on any platform, and instantly identify it as yours based solely on its branding

With a marketing strategy, it is much easier to ensure that your business conveys a consistent brand identity because you will be planning your content out ahead of time.

Plus, a marketing strategy makes sure that your brand stays relevant by helping you plan for changes throughout the year such as seasons, holidays, and even trends.

Budgeting

One of the biggest reasons to create a marketing strategy in the new year is all the money you could be saving yourself!

With a marketing strategy in place, you will always have your plan to refer to. You won’t just be guessing what your next step should be.

That means no more shooting in the dark and wasting money on marketing expenses that ultimately make you no money in the long run.

Even better, a marketing strategy also means you’ll more than likely see an increase in sales because your marketing will be more concise and strategic instead of all over the place.

Clarity

With a marketing strategy, you won’t have to second guess if the right people are hearing your messages.

By the time you have your marketing strategy in place, you should know who your ideal customer is and where they are located so you can communicate directly to them.

A marketing strategy also helps you tailor your messages to your customers so you can tell them exactly what you know they want to hear. After all, who knows your customers better than you?

No more marketing to the wrong people!

Competition

In case you haven’t noticed, there’s a lot of other businesses on social media and, chances are, your competition is already out there. They probably also have a marketing strategy of their own!

Not only will implementing a marketing strategy in the new year help you stay competitive, but it will also help you keep an eye on the competition! And what’s not to love about that?

How to Create a Marketing Strategy

Creating a marketing strategy is rather simple once you get down to the basics of it.

There may be a lot of talk out there about fancy things like ROI, baselines, and metrics, and while those things may be important, you don’t need to get bogged down with such complicated lingo your first time around.

However, an experienced marketing team like ours here at Ingage can always help you make heads or tails of such information if you don’t know where to get started!

What really matters is simply setting attainable goals that are also measurable in some form, finding where your ideal customer resides online and having fun telling the story of your business!

Determine Your Goals

The first step to creating a marketing strategy should be the simplest: determine your goals. In fact, you will probably already have a few of these in mind when you get started.

Simply ask yourself, “What do I want to achieve in the new year?”

Do you want to launch a new jewelry collection? Or top your record of last year’s home sales? Maybe your goal is to expand your business to a new city or start shipping internationally! This is your chance to think big!

Next, once your list of goals is complete, start weeding out the goals that may be a tad too big for one year from the ones that are definitely doable now.

If you’re unsure about how to determine if a goal is a good goal for your marketing strategy, use the SMART goal-setting strategy. SMART goes are: Specific, Measurable, Attainable, Relevant, and Timely.

And just because you decide that a goal isn’t something you want to tackle at this point in time doesn’t mean that you won’t ever get to it! So don’t give up on it. Save it, set it on the back burner, and maybe take a look at it this time next year.

Find Your Ideal Customer

Before you start brainstorming the content of your marketing strategy, you need to find your ideal customer and where they reside online. After all, how do you know what kind of content they want to see if you don’t know who they are?

The best way to find your ideal customer is to do the research!

You can do this in a variety of ways: read market reports, conduct polls and surveys, and even check out what your competition is doing.

Whatever research you choose to do, just make sure you learn your ideal customer’s demographics (gender, age, interests) and how they like to receive information (social media platforms, emails, snail mail).

Brainstorm Content

This is where the fun really comes in! Brainstorming content is probably the easiest part of creating your marketing strategy.

Since you are the biggest expert on your brand, you already have a good idea of the kind of content you want to put out there.

Do you want to post daily photos of your products? Or do you want to post weekly blog posts that show off your industry knowledge? What about starting a podcast where people could subscribe to more detailed content?

If you need inspiration, look to your competitors again. After all, if it’s working for them, then why not make it work for you? Just look at it as a formula to unlock, not a copy and paste method.

And feel free to get creative!

Determine Frequency of Content

Part of your marketing strategy should be how much time you will be dedicating to marketing in the new year and how frequently you will be making this content.

Only you can determine what you have the capacity to do on top of all your other important tasks.

However, always remember that quality is key. Don’t start posting blurry photos every day or poorly edited blog posts every week just for the sake of getting content out.

It’s always better it knock it out of the park with one single social media profile than have several mediocre profiles that you don’t have enough time for.

Monitor Your Progress

As you start implementing your marketing strategy in the new year, you will want to monitor your progress from month to month so you can see what is working for you and what isn’t.

(This is where your SMART goals come in.)

The key here is to simply have something measurable. Whether it’s your social profile reach, website views, newsletter opens, discovery calls made, or even sales, keep track of your chosen numbers so you can compare them to your marketing strategy.

At the end of the year, you’ll have both your marketing strategy and a year’s worth of data to determine exactly what you should and shouldn’t replicate for the following year!

 

In conclusion, creating a marketing strategy for the new year is well worth your time. Not only will it guide your marketing efforts all year long, but it will also keep you from wasting both your time and money on things that don’t work.

If you need help creating a marketing strategy or need a professional team to help you implement it effectively all year long, contact Ingage today!